From the Executive Director: New tools will tell the story of Hancock County’s economic assets

September 30, 2015

One of my favorite quotes about the power of stories comes from author Anne Watson, who said, “Stories tell us of what we already knew and forgot, and remind us of what we haven’t yet imagined.”  To that end, we first launched this newsletter more than a year ago in an effort to find new ways to tell Hancock County’s economic story, focusing on featuring our incredible assets and the immense opportunities that exist here.

Today, we are pleased to announce that we are expanding our tools to tell the story of our county’s continued industrial growth with the launch of Hancock County’s new economic development brand – Hancock: Port, Air and Space – and the roll out of our new branding and marketing materials, including our new website, video and collateral materials.  

Hancock County’s industrial economy is based on three solid pillars – a three legged stool on which the county’s economy moves. Those three pillars – Port Bienville Industrial Park, Stennis International Airport and Stennis Space Center—form an industrial base that is the envy of virtually every other county in Mississippi and in the Gulf region as a whole.  These three truly world-class industrial assets are also the core of Hancock County’s economic story, and beginning today, they are the core of the Hancock County Port and Harbor Commission’s marketing efforts.

In order to effectively tell that story, we are launching a new comprehensive website that is designed with the site-selector in mind, featuring a wide array of multi-media tools and an easy-to-use interface.  Along with the website, we are launching a new marketing video that provides a strategic overview of Hancock County’s industrial assets, complete with 3-dimensional site build-outs and an impressive presentation quality.

We hope you will spend some time viewing our new marketing materials and we welcome your feedback as we look to continually improve our economic development marketing strategy. On behalf of our entire team, we thank you all for your continuing efforts to make Hancock County the premier place to do business in South Mississippi.  We look forward to our ongoing partnership with you as we take Hancock County to new economic horizons and beyond. 

#Newsletters, #Port Bienville Industrial Park, #Port Bienville Railroad, #Stennis International Airport, #Stennis Space Center