New brand identity highlights Hancock County’s competitive advantages

September 30, 2015

The Hancock County Port and Harbor Commission is proud to announce its new brand identity: Hancock: Port, Air and Space.  The new branding package includes a new logo and tagline that succinctly and effectively promotes the scope and purpose of the Hancock County Port and Harbor Commission.

“Our goal for our new brand was to demonstrate the diverse pathways to performance Hancock County has to offer for business and industry,” said Hancock County Port and Harbor Commission Executive Director Ashley Edwards. “We wanted to create a brand that encompassed our high-powered portfolio of assets in a way that demonstrates our unique competitive advantages.”

The new brand package includes a wide range of marketing materials, including new promotional brochures and customized documents featuring dynamic content, which focus on highlighting the many economic development assets of Hancock County.

“Our new marketing package serves as the front door to Hancock County from an economic development perspective,” Edwards said. “Our goal was to give prospects a reason to take a second look at Hancock County.  And when they do, we are confident that they will like what they find.”